Who Is Ramitheicon?
If you're into sneakers, chances are you've already come across Ramitheicon. Born Rami Almordaah, he built his following documenting the world of sneaker collecting, buying, and authentication most notably through his time working at the well-known sneaker resale store. His videos, which range from sneaker authentication breakdowns to viral encounters with people trying to sell fakes, have earned him a massive audience over 2.2 million followers across his platforms.
Got Sole Miami, 2023
Back in 2023, we had the chance to attend Got Sole Miami one of the sneaker community's go-to events, where collectors, resellers, content creators, and brands all cross paths in one room. That's where we crossed paths with Ramitheicon.
We didn't walk in with a plan or a pitch just a shirt, and the hope that it might resonate with someone whose audience lives and breathes streetwear culture. We handed him a Bakeros shirt, the same way we've always introduced people to the brand.
"Shoutout Philippines! Miami??? Oh wait.. damn, this is nice, bro. Shoutout Philippines, yessir!"
- Ramitheicon
Video reference under the Home tab.
Moments like Got Sole Miami are reminders of how far a small idea can travel when you put it out into the world without overthinking it. What started in the Philippines has now been worn and seen by people across completely different scenes sneaker culture, streetwear, and beyond.